Day 3 - Honda
The visit to Honda was definitely an eye opener as was able to see first hand what it is like to in the manufacturing front line.
From the host, we learnt that Honda entered the market to meet the growing demand for motorbikes in Vietnam. In 2005, Honda experienced a significant increase in its sales volume as the government had amended a rule that previously restricted one person to having more than one motorbike.
In addition, Honda is constantly trying to promote road safety amongst the Vietnamese as it is common practices amongst the locals to not wear any helmet or protective head gear when riding a motorbike. A survey conducted revealed that many Vietnamese found helmets unsightly and ugly. As a result, Honda held events such as fashion shows where models wore helmets in a ‘fashionable’ way so as to entice the locals to start wearing helmets.
From the host, we learnt that Honda entered the market to meet the growing demand for motorbikes in Vietnam. In 2005, Honda experienced a significant increase in its sales volume as the government had amended a rule that previously restricted one person to having more than one motorbike.In addition, Honda is constantly trying to promote road safety amongst the Vietnamese as it is common practices amongst the locals to not wear any helmet or protective head gear when riding a motorbike. A survey conducted revealed that many Vietnamese found helmets unsightly and ugly. As a result, Honda held events such as fashion shows where models wore helmets in a ‘fashionable’ way so as to entice the locals to start wearing helmets.
posted by weiliang @ 4:15 PM
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